Business Model – What is a Business Model Canvas?

Here are the core and most complete parts of this Business Model, extracted from BMG (Business Model Generation) – Modeling Business by Alphabook Bookstore. You should buy to support the copyright of Alphabook offline. The content below is of course only a summary of the index for your reference.
04/07/2019

What is a business model canvas? What does the canvas business model mean? Definition of canvas business model:

Business model canvas is a great business model by Business Model Generation and Business Model Canvas creators Alexander OstrerWalder and Yves Pigneur. Its easy to understand and easy to apply .

Here are the core and most complete parts of this Business Model, extracted from BMG (Business Model Generation) – Modeling Business by Alphabook Bookstore. You should buy to support the copyright of Alphabook offline. The content below is of course only a summary of the index for your reference.

Business Model Canvas – Business Model

1. Customer Segments – Segments

+ Mass Market 
+ Market niche 
+ Market segmentation 
+ Diversification 
+ Mixed market

Value solutions for products – Value Propositions

+ New 
+ efficiency 
+ specialization 
+ ability to do something unique 
+ beautiful design 
+ brand value / position / national brand 
+ price when compared 
+ help reduce cost 
+ risk reduction 
+ easy to access, easy to own. 
+ More convenient for guests

3. Sales Channels – Channels

5 stages of a channel 
+ Awareness 
+ Rating (understand) 
+ Buy 
+ Distribution 
+ After sales

4. Customer Relations

+ Personal 
support 
+ Special support + Self-service + Automation services 

Community use 
+ Co-creator of new products, customers create their own products

5. Revenue Streams

+ Selling Products 
+ Use Fee: Telecom … 
+ Subscription Fee 
+ Rental 
+ Licensing – Franchise 
+ Broker Fee 
+ Advertising

Method of valuation

+ The list price 
+ price depends product features 
+ price depends customer segment 
+ According to product volume 
+ Negotiation depending partners and programs 
+ Price optimize profits: According to inventories – as booking KS 
+ Price according to market demand, time 
+ Auction 
++++ price based on priority 
++++ price by time of ownership 
++++ Pre-purchase price

6. Key resources

 

7. Key activities

8. Key Partnerships

9. Cost structure

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