What is a business model canvas? What does the canvas business model mean? Definition of canvas business model:
Business model canvas is a great business model by Business Model Generation and Business Model Canvas creators Alexander OstrerWalder and Yves Pigneur. Its easy to understand and easy to apply .
Here are the core and most complete parts of this Business Model, extracted from BMG (Business Model Generation) – Modeling Business by Alphabook Bookstore. You should buy to support the copyright of Alphabook offline. The content below is of course only a summary of the index for your reference.
Business Model Canvas – Business Model
1. Customer Segments – Segments
+ Mass Market
+ Market niche
+ Market segmentation
+ Diversification
+ Mixed market
Value solutions for products – Value Propositions
+ New
+ efficiency
+ specialization
+ ability to do something unique
+ beautiful design
+ brand value / position / national brand
+ price when compared
+ help reduce cost
+ risk reduction
+ easy to access, easy to own.
+ More convenient for guests
3. Sales Channels – Channels
5 stages of a channel
+ Awareness
+ Rating (understand)
+ Buy
+ Distribution
+ After sales
4. Customer Relations
+ Personal
support
+ Special support + Self-service + Automation services
+
Community use
+ Co-creator of new products, customers create their own products
5. Revenue Streams
+ Selling Products
+ Use Fee: Telecom …
+ Subscription Fee
+ Rental
+ Licensing – Franchise
+ Broker Fee
+ Advertising
Method of valuation
+ The list price
+ price depends product features
+ price depends customer segment
+ According to product volume
+ Negotiation depending partners and programs
+ Price optimize profits: According to inventories – as booking KS
+ Price according to market demand, time
+ Auction
++++ price based on priority
++++ price by time of ownership
++++ Pre-purchase price
6. Key resources
7. Key activities
8. Key Partnerships
9. Cost structure
